SITUATION:

Need to manage and integrate your various databases for optimal usage with effective Sales and Marketing programs

Proprietary database files must accommodate syndicated data when needed - database management requires access to and familiarity with various data sources and custom files

Single-point accountability is necessary to coordinate the efforts of your IS group and your vendors for each project

SOLUTION: M.A.P. Database Management programs & services

BENEFIT:

M.A.P. will optimize your database resources to maximize potential use and strategic leverage in creating successful programs

M.A.P. has experience working with both proprietary and various syndicated databases to produce each audience that you define

M.A.P. provides informed, single-point accountability to serve as the liaison and facilitator with IS personnel and vendors to produce a relevant resource for your Sales and Marketing plans